
Content Series
Content series feature several content pieces brought together under an overarching topic theme. Providingcontext along side the content to ensure a meaningful learning experience and engagement. Individual content pieces will be mixed-media to attract engineers with different learning preferences, and will be easily digestible to fit in with engineers’ desire for efficient learning.
The topic of each series is decided in collaboration with you. During a discovery meeting with our Commissioning Editor, we will uncover your goals and align them with ouraudiences challengesto create an engaging series which will drive results for you. The full series is ‘presented in partnership with’ you but will also include community content sourced by us to complement your article and chosen topic.
The larger series include a webinar, featuring experts in the field, including a representative from your company. A great way to ddemonstrate your expertise and put a face to the brand.
Through research with the OneReq Community, we’ve come to understand that recruiting leaders are struggling to find content that provides depth of insight into a singular topic; and while there is a ton of content currently produced, the signal-to-noise ratio for useful content is rapidly decreasing.
In addition, this audience does not react positively to being ‘sold to’ and is most effectively influenced via insight, expertise and knowledge sharing.
With new companies and products arising every day, and decision making cycles becoming increasingly complex, it is more important than ever to stand out, influence change and create internal champions for your product. Finding a platform to show why they should choose you is vital.
OneReq provides that platform to build your brand awareness and reputation together, connecting with our community in the most meaningful way which will bring you results. OneReq partners with organizations we are happy to endorse as leaders in their fields by giving you a voice, advocating for you and creating armies of champions along the way.
We are a community of recruiting leaders that come together to learn and get inspired on all things diversity, tech, process, and personal development.
Sponsorships at OneReq provide access to this influential community of senior leaders.
OneReq has become an essential destination for anyone in tech and engineering recruiting who wants to scale themselves and create impact. When they plug in to OneReq, they gain access to inspirational knowledge and thought-provoking advice on both perennial challenges and the issues of today. From practical ideas they can implement immediately, to future trends that will give them an electric advantage.
We provide this via a range of content that includes articles, thematic content series, video talks and panel discussions, written and delivered by the best voices in engineering.
Go Forward Together with OneReq
Content Series
Content series feature several content pieces brought together under an overarching topic theme. Providingcontext along side the content to ensure a meaningful learning experience and engagement. Individual content pieces will be mixed-media to attract engineers with different learning preferences, and will be easily digestible to fit in with engineers’ desire for efficient learning.
The topic of each series is decided in collaboration with you. During a discovery meeting with our Commissioning Editor, we will uncover your goals and align them with ouraudiences challengesto create an engaging series which will drive results for you. The full series is ‘presented in partnership with’ you but will also include community content sourced by us to complement your article and chosen topic.
The larger series include a webinar, featuring experts in the field, including a representative from your company. A great way to ddemonstrate your expertise and put a face to the brand.
Expected results
● Trust built in your brand via endorsement from LeadDev - a trusted source in the community
● Third party promotion extending your marketing reach
● Brand awareness within the engineering leadership community
● Profiled as leaders in your field through demonstrating knowledge and expertise
● Leads generated from the webinar
● Global reach
What is the Process?
1: Choose your package and sign your contract.
2: Meet with OneReq’s commissioning editor for a ‘Discovery Meeting’ where we will uncover your goals and marketing messages to define the direction of the content
3: Review content proposal provided by OneReq and agree on the topic for the series and webinar
4: You go away and create your article and decide a speaker for your webinar, whilst we go away and commission community content to complement yours and source additional speakers for your webinar
5: Content is published on OneReq.com, featured in OneReq monthly newsletter and a social media campaign begins. Webinar promoted for 3 weeks on the lead up and 3 weeks post event
6: Leads generated via the webinar shared and recording of the webinar edited and added to OneReq.com
The performance of the content will be reviewed throughout the series and tweaks made where necessary. A debrief will take place after the final content piece has been published and final results will be shared a month after this date.
All content is hosted on OneReq.com and promoted via ‘OneReq Evergreen’ our monthly newsletter and on Twitter @onereqhq.
Expected results
● Trust built in your brand via endorsement from LeadDev - a trusted source in the community
● Third party promotion extending your marketing reach
● Brand awareness within the engineering leadership community
● Profiled as leaders in your field through demonstrating knowledge and expertise
● Leads generated from the webinar
● Global reach
What is the Process?
1: Choose your package and sign your contract.
2: Meet with OneReq’s commissioning editor for a ‘Discovery Meeting’ where we will uncover your goals and marketing messages to define the direction of the content
3: Review content proposal provided by OneReq and agree on the topic for the series and webinar
4: You go away and create your article and decide a speaker for your webinar, whilst we go away and commission community content to complement yours and source additional speakers for your webinar
5: Content is published on OneReq.com, featured in OneReq monthly newsletter and a social media campaign begins. Webinar promoted for 3 weeks on the lead up and 3 weeks post event
6: Leads generated via the webinar shared and recording of the webinar edited and added to OneReq.com
The performance of the content will be reviewed throughout the series and tweaks made where necessary. A debrief will take place after the final content piece has been published and final results will be shared a month after this date.
All content is hosted on OneReq.com and promoted via ‘OneReq Evergreen’ our monthly newsletter and on Twitter @onereqhq.