Early career talent often has a narrow view of where meaningful technical work happens. But some of the most interesting engineering, product, and design challenges are happening in industries like finance, aerospace, manufacturing, and beyond—where companies are building complex, high-impact systems that often go overlooked. This session explores how organizations outside the traditional tech sector are reframing their narratives to attract early-career engineers and other technical talent. We’ll dive into what messaging actually resonates, how to make technical work visible and compelling, and the strategies teams are using to compete for talent that doesn’t realize these opportunities exist.
