Expected results
● Trust built in your brand via endorsement from LeadDev - a trusted source in the community
● Third party promotion extending your marketing reach
● Brand awareness within the engineering leadership community
● Profiled as leaders in your field through demonstrating knowledge and expertise
● Leads generated from the webinar
● Global reach
What is the Process?
1: Choose your package and sign your contract.
2: Meet with OneReq’s commissioning editor for a ‘Discovery Meeting’ where we will uncover your goals and marketing messages to define the direction of the content
3: Review content proposal provided by OneReq and agree on the topic for the series and webinar
4: You go away and create your article and decide a speaker for your webinar, whilst we go away and commission community content to complement yours and source additional speakers for your webinar
5: Content is published on OneReq.com, featured in OneReq monthly newsletter and a social media campaign begins. Webinar promoted for 3 weeks on the lead up and 3 weeks post event
6: Leads generated via the webinar shared and recording of the webinar edited and added to OneReq.com
The performance of the content will be reviewed throughout the series and tweaks made where necessary. A debrief will take place after the final content piece has been published and final results will be shared a month after this date.
All content is hosted on OneReq.com and promoted via ‘OneReq Evergreen’ our monthly newsletter and on Twitter @onereqhq.