From Cringe to Captivating: Leveling Up Your LinkedIn Presence

From the 2025 URx Conference, Jaylyn Jones shares how she grew a LinkedIn following of 45,000 and reached nearly 20 million impressions in under a year. Learn how authentic, engaging content can amplify your university talent brand and connect with Gen Z—organically.

In this 2025 URx Conference session, Jaylyn Jones shares how she transformed LinkedIn into a powerful tool for elevating her university talent brand—without paid promotion. With a following of over 45,000 and nearly 20 million impressions in under a year, Jaylyn reveals how authentic, engaging content can boost visibility, attract Gen Z candidates, and generate real results for internship programs.

She offers practical tips for creating content that resonates, building community, and using your personal presence to extend the reach of your employer brand.

Catch the full recording to learn how to organically grow your LinkedIn presence and make your early talent brand impossible to ignore.

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